The Perfect Recipe – Online Course

The perfect recipe for creating AWESOME web content

So, you want to create awesome content for your website?
Great, you’re in the right place. 

You might be starting from scratch – no cake in sight, or you might be finessing what you’ve already got. Either way this guide will help you whip your content into shape, so it works for you and your audience, helping you grow your business.

Often times the hardest thing is knowing where to start – we can help with that!

The perfect recipe for creating awesome web content gives you a step-by-step approach to planning your content, creating it, making it look awesome, ensuring your website is searchable, and then letting everyone know about it. 

You have written 97 pages of content and forgotten to tell me what your business actually does…

“There is information overload on your home page, and I am so overwhelmed looking at it that I left,” said the Customer you just missed out on!

“I just wanted to buy this one thing but after seven minutes on your site I couldn’t find it,” said another customer you just lost.

These are just some of the common pitfalls people experience when embarking on their website.

Cutting through the overwhelm, the book gives you a step-by-step approach to planning your content, creating it, making it look awesome, ensuring your website is searchable, and then letting everyone know about it.

Iona, Jane and Angela make it easy for you to plan out your content and start to create it.

BONUS: The downloadable worksheets are easy to use and ensure you end up with content you can actually use.

“I just loved your book ! I’m not a fast reader, and thought it would take me days to read it.
Not at all – I was absorbed from page 1.

I’ve been toying with the idea of setting up a website but haven’t done so because it seemed too daunting.

Your book breaks it down into very manageable steps and has inspired me to start work on the first check list.

Can’t wait to see it in print. I will be lining up to buy a copy.

Congratulations to you, Iona and Jane for a really worthwhile and easy to read book.”
Sandy Jones

What’s inside

^

1. GETTING STARTED

CHOOSING THE RECIPE

^

3. BRANDING

LOOKS GOOD, TASTES GREAT!

^

5. GATHERING THE CONTENT

MIXING THE CAKE

^

7. PROMOTING YOUR BUSINESS

INVITING EVERYONE TO THE PARTY

^

2. THE BIG PICTURE

WHO IS THE CAKE FOR?

^

4. DESIGNING THE NAVIGATION

GETTING THE INGREDIENTS TOGETHER

^

6. SEO: GETTING FOUND ONLINE

THE ICING ON THE CAKE

^

8.CONGRATULATIONS

YOU GET TO HAVE YOUR
CAKE AND EAT IT TOO!

1.GETTING STARTED
 Choosing the recipe

So, you want to create awesome content for your website? Great, you’re in the right place.

You might be starting from scratch – no cake in sight, or you might be finessing what you’ve already got. Either way this guide will help you whip your content into shape, so it works for you and your audience, helping you grow your business.

The perfect recipe for creating awesome web content gives you a step-by-step approach to planning your content, creating it, making it look awesome, ensuring your website is searchable, and then letting everyone
know about it.

PLANNING

Creating content is a lot like baking a cake – there’s the planning up front – just like pulling a recipe together.
You need all the right ingredients before you start – but they’re no use on their own – you need to blend them together for the perfect consistency.

Once you’re happy with the basics you can get the baking underway. This is the bit that takes time but has to be done just right so your content hits the mark. Once baked your cake is not finished until it’s iced and then, of course, there’s the party to eat it.

WHO IT’S FOR? DEFINING YOUR AUDIENCE
When creating content, there’s a lot of thought that goes into it before you get started. Spending time planning will ensure that your content will meet the needs of your audience and take them on a journey to your objective – be that more sales, raising your profile or engaging your audience in a conversation or competition.

GATHERING AND CREATING THE CONTENT
Once you’ve finalised the plan you can start bringing all the elements together to make your content sizzle. It’s not just about the words – it’s the images, the branding, the layout and style. There’s a lot that goes into it, but the end result should be an easy to navigate website that people want to spend time on and gives you the results you’re looking for.

Authors

Chapters

Great Ideas

Ok we made up the 97, because we haven’t actually counted but there are LOTS of great ideas you can apply directly to your website.

But wait there’s more!

Every purchase comes with 6 free downloadable worksheets

Customer personas/avatars
Making a plan
Brand consistency
Brainstorming your content
Sorting out your SEO
The promotion plan

Don’t miss out