The Perfect Recipe – Online Course
The perfect recipe for creating AWESOME web content
So, you want to create awesome content for your website, and you prefer to learn on-line and at your own pace.
Great, you’re in the right place.
Our online course will help you create the web content you need to drive your business forward.
We’ve all been there – it can feel like it’s impossible to write about your own business and about yourself.
The hardest thing is knowing where to start – we can help with that
The Perfect Recipe for Creating Awesome Web Content is a value-packed online course available at the introductory price of just $77.
That’s $20 off our normal course price of $97
The perfect recipe for creating awesome web content gives you a step-by-step approach to planning your content, creating it, making it look awesome, ensuring your website is searchable, and then letting everyone know about it.
You’ll get:
- The online course
- E-book
- Bonus worksheets (these help ensure you end up with content you can actually use)
- Bonus content (Home Page blueprint + DIY your SEO)
You have written 97 pages of content and forgotten to tell me what your business actually does…
“There is information overload on your home page, and I am so overwhelmed looking at it that I left,” said the Customer you just missed out on!
“I just wanted to buy this one thing but after seven minutes on your site I couldn’t find it,” said another customer you just lost.
These are just some of the common pitfalls people experience when embarking on their website.
Cutting through the overwhelm, this online course gives you the confidence to create the content you need to achieve your business goals.
Iona, Jane and Angela make it easy for you to plan out your content and start to create it.
What’s inside
1. GETTING STARTED
CHOOSING THE RECIPE
3. BRANDING
LOOKS GOOD, TASTES GREAT!
5. GATHERING THE CONTENT
MIXING THE CAKE
7. PROMOTING YOUR BUSINESS
INVITING EVERYONE TO THE PARTY
2. THE BIG PICTURE
WHO IS THE CAKE FOR?
4. DESIGNING THE NAVIGATION
GETTING THE INGREDIENTS TOGETHER
6. SEO: GETTING FOUND ONLINE
THE ICING ON THE CAKE
8.CONGRATULATIONS
YOU GET TO HAVE YOUR
CAKE AND EAT IT TOO!
1.GETTING STARTED
Choosing the recipe
So, you want to create awesome content for your website? Great, you’re in the right place.
You might be starting from scratch – no cake in sight, or you might be finessing what you’ve already got. Either way this guide will help you whip your content into shape, so it works for you and your audience, helping you grow your business.
The perfect recipe for creating awesome web content gives you a step-by-step approach to planning your content, creating it, making it look awesome, ensuring your website is searchable, and then letting everyone
know about it.
PLANNING
Creating content is a lot like baking a cake – there’s the planning up front – just like pulling a recipe together.
You need all the right ingredients before you start – but they’re no use on their own – you need to blend them together for the perfect consistency.
Once you’re happy with the basics you can get the baking underway. This is the bit that takes time but has to be done just right so your content hits the mark. Once baked your cake is not finished until it’s iced and then, of course, there’s the party to eat it.
WHO IT’S FOR? DEFINING YOUR AUDIENCE
When creating content, there’s a lot of thought that goes into it before you get started. Spending time planning will ensure that your content will meet the needs of your audience and take them on a journey to your objective – be that more sales, raising your profile or engaging your audience in a conversation or competition.
GATHERING AND CREATING THE CONTENT
Once you’ve finalised the plan you can start bringing all the elements together to make your content sizzle. It’s not just about the words – it’s the images, the branding, the layout and style. There’s a lot that goes into it, but the end result should be an easy to navigate website that people want to spend time on and gives you the results you’re looking for.
Authors
Chapters
Great Ideas
Ok we made up the 97, because we haven’t actually counted but there are LOTS of great ideas you can apply directly to your website.
But wait there’s more!
Every purchase comes with 6 free downloadable worksheets
Customer personas/avatars
Making a plan
Brand consistency
Brainstorming your content
Sorting out your SEO
The promotion plan
PLUS online only
DIY your SEO
Home Page Blueprint
